Everyone is good at something or some things. We've all got aspects of ourselves that we have always thought, maybe secretly, maybe not, were unique, special, magic, lovable. When we're young and growing, we don't always move gracefully, we crash around a bit and bumble about, trying to get used to the newer, longer legs, the wider, bigger eyes, the seemingly smaller ceilings. One could say that it could be easy to get distracted by all the change and the discomfort, and to forget the secret ingredients that can't be touched by inches gained or lost, responsibilities awarded and neglected, recognition won and then, forgotten. Aloft is a brand new baby of a brand. We're an adoring piece of footwear, but we're unbroken by the right foot or feet. We're not completely comfortable in our skin, and we're learning the reach of our arms and the clip of our gait. While we're working through this time and learning how to move with ease, I don't want to lose sight of what it is I love about us. I don't want you to forget why we are unique, why we are special and why, ultimately, you saw possibility in us, in the first place.
We're positive. We are. You can't walk into the dag-on doors without being practically blasted with a specially crafted scent (Vibrance), a neon, glowing, pink piece of upholstery or a perky chanteuse of a songstress, rapping about a funky, fun scenario. Sparkly, little lights trickle out across the bar, around the perimeter of the lobby and wrap themselves, striped and beaming, around the circular front desk. Every color is bold. Every sound is pronounced. Each piece of furniture is funkily placed to feng shui your seated moments. We have ottomans, for days, begging your legs to stretch out. Want to play scattergories? Want to add a little jenga to your cocktail hour? We can help! We're bursting forth out of everything, like a wildflower garden gone to the devil and we're all about fun and freedom, but only if the vibrations are good.
We're creative. We fill our space with local artistry, local, live, talented musicians and DJ's, skilled and sassy bartenders and quirky, clever front desk staff. Our promise to ourselves and to our public is to deliver something fresh and new that will continue to inspire and enliven the senses. We don't want to just be another smiling face. And we want to do more than bring you cheer. We want to really connect with your sensibilities and impress ourselves upon the aesthetic experience of your life, even if only for a brief moment.
We're committed. We work really hard and we want to be great. We go and go and go because we want to get to the place we've been imagining: our fullest potential. And we are absolutely invested, bound and readied for the trek to get there. We stumble, but we don't slow down. We get tired, but we don't sleep. We don't break down, we just take breaks. We are on the only way we're willing to go.
I know it's not always easy getting to know something while it's getting to know itself. It would be easier if we were all a little older and wiser in our way, but we aren't. Isn't there some horrible cliche about not being able to be loved until you first learn to love yourself? Let me assure you, we may not always know our direction, entirely, but we know we love who we are, love all that we're becoming and we love getting to know ourselves, a little bit at a time, one day at a time. So, we're not worried. We know: You'll get here in your own time and in your own way. And once you do, we'll remember what we have to offer, and we'll remember all the reasons why: We're lovable.
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